Europcar Mobility Group UK is driving sustainable mobility forward by introducing price parity between electric vehicles (EVs) and their petrol and diesel (ICE) counterparts. Starting April 2025, business account holders will be able to rent EVs at the same cost as ICE vehicles, eliminating a key financial barrier to EV adoption.
This move is a major step towards fleet sustainability, encouraging businesses to transition to greener transport solutions without the burden of higher rental costs.
Because of the higher purchase cost of electric vehicles, to date renting an EV has generally been more expensive than petrol or diesel models. However, Europcar is now aiming to break down this barrier to encourage more businesses to start their electric journey by renting electric rather than committing to lease or purchase. By offering rental of electric cars and vans for the same price as petrol or diesel, this move underscores Europcar’s commitment to supporting businesses in achieving their sustainability goals without incurring additional rental cost.
“We understand that cost is a significant factor for businesses considering electric vehicles,” commented Tom Middleditch, Head of Electric Mobility at Europcar Mobility Group UK. “The Europcar EV barometer for 2024 revealed that the cost of purchasing and maintaining an EV is a barrier for around 40% of fleets. We believe that by eliminating the price difference for rental, we’re making it easier than ever for our business customers to experience the benefits of electric mobility and contribute to a greener future.
“Electric rental is not only a more sustainable short-term fleet solution; it is also a great way for businesses to future-proof their operations. Instead of purchase or lease, renting provides the flexibility while electric technology continues to evolve.”
Price parity applies to business account customers[1] across Europcar Mobility Group UK’s extensive network, effective from April 1st 2025. Electric models available include hatchbacks, SUVs, saloons and vans to meet all business requirements, including the Skoda Enyaq, Jeep Avenger, Mercedes EQ range and Renault Kangoo.
To help motorists gain a better understanding of EV life, Europcar regularly updates its free digital EV Guide and Knowledge Hub. The beginner’s guide to EVs answers the most common questions and helps drivers make sense of all the buzzwords and acronyms. It also explains how switching to an EV will help save money and reduce emissions. Importantly, the guide covers EV incentives available and details how to charge an EV, including explaining the different types of chargers. Europcar customers hiring an EV also gain access to Zapmap through the EV Guide to ensure finding a suitable charger is quick, easy and convenient.
“The transition to electric vehicles is happening and we want to help customers through that daunting journey”, added Tom Middleditch. “We’re focused on removing barriers and we believe that taking price out of the equation will support more businesses to adopt EVs with the flexibility of rental enabling them to go at a pace which suits them.”
