When you are trying to fundraise for any cause at all, it is more than likely that you will need to be able to write a message that generates attention and ensures that the recipient will respond in the way that you would like them to – namely, to offer a donation of one size or another. Writing a fundraising message can be a tough balancing act to get right, but the following blog post will be presenting you with a few ideas that can help you out in your task.
Adjust Based on the Medium
There are several different ways in which you can fundraise. You can send out an email, a text message or even a letter. The medium that you end up using should define in a big way exactly what you write and even how you address the recipient. As an example, it is clearly the case that you should write a letter in a formal way with the ‘Dear x’ at the top. On the other hand, if you are going to be sending out a text message, there is no doubt that you need to keep it short and to the point. Otherwise, people are simply not going to take the time and energy to read it all. You can check out 501c3 SMS fundraising as a potential way of generating some funds in this way.
Tell a Story
Of course, this is less likely to be the case in a text message, but if you have a longer form of text or you are even writing the script for a video, you should be looking to tell a story as this will give you the chance to give a human or a specific element to why you are raising funds in the first place. When it is all kept too general, it is very easy to end up in a situation in which people are overlooking what you are putting out into the world, and they are simply likely to go elsewhere.
Explain Your Mission and Goals
Of course, it may well not be the case that you are able to tell all about your mission and your goals, but you will want to be able to tell as much as possible in a short space. This way, you will be hopefully bringing people on board with what you want to be achieving in the first place. Not only this, but you will be telling the goals that you would like to hit, which makes it more likely that you will be encouraging others to come on board and help you get there in the end.
All of these are some of the different ways that you are able to hit your fundraising targets – by writing the type of messages that are more than likely to generate a great deal of attention. So, take this advice into account as a way of achieving what you would like to be able to.
