Seat Unique, the foremost digital marketplace for exclusive tickets to live events, has recently concluded an impressive Series A funding round, successfully raising £7 million. Nickleby Capital, a respected investment firm headquartered in London, spearheaded the investment round.
Established in 2018 by CEO Robin Sherry, Seat Unique serves as the direct link between venues, clubs, and promoters and enthusiastic fans in search of top-tier tickets for exceptional live events encompassing sports, music, and cultural experiences. The platform ensures a safe, secure, and guaranteed space for all transactions.
Nickleby Capital, a private investment office supported by accomplished entrepreneurs, led the investment round, alongside several existing investors, including Richard Flint (board member at LADBible Group and former CEO of Sky Bet) and Simon Murphy (entrepreneur, investor, and founder of the TFO Group). This Series A funding follows the remarkable achievement of ticket sales on the platform surpassing £30 million, as well as Seat Unique securing partnerships with over 40 of the most prominent venues, clubs, and promoters in the United Kingdom.
Unparalleled Access to Prime Seating
Seat Unique, having launched its marketplace mere months before the initial national lockdown, has witnessed firsthand the resurgent demand for live experiences in the post-Covid era, particularly in the realm of premium ticketing. In an age where material possessions are losing their allure, live experiences have emerged as the ultimate luxury. Over 200,000 fans per month now explore the Seat Unique platform in search of their next unforgettable live event. Whether it involves witnessing historic sporting moments, reveling in captivating performances by world-class artists, or immersing oneself in the enchantment of theatre, Seat Unique has rapidly become the go-to destination, offering unrivaled access to prime seating.
A Secure Marketplace Ensuring Guaranteed Access
Seat Unique provides exclusive access to live events directly from the source, ensuring that only authorised sellers (clubs, venues, promoters, and rightsholders) possess the permission to sell tickets on the platform. This approach guarantees access for all fans and establishes a secure buying environment within an otherwise fragmented and untrustworthy offline market.
For rightsholders, Seat Unique returns control of premium inventory and hospitality to the rightful owners, introducing fresh audiences to sections of stadia and venues that were traditionally reserved for corporate clients. Additionally, the platform opens up new revenue streams through its innovative and proprietary dynamic pricing software.
The Series A funding will enable Seat Unique to further enhance its product offering, ensuring that fans have an unparalleled buying experience. The company aims to expand its reach into new sectors and markets, while also forging and strengthening partnerships with leading event organisers and venues. By doing so, Seat Unique will connect an even greater number of passionate fans with extraordinary live events.
Robin Sherry, CEO of Seat Unique, expressed his delight in successfully completing the Series A round with Nickleby Capital. He stated, “From the beginning, Nickleby recognised the problem we were trying to solve and believed in our ability to solve it. To secure such a significant round of investment amidst the current climate not only highlights the opportunities that lie ahead but also signifies the progress we have made since the initial launch of our marketplace and the solid foundation we built in 2020, enabling us to seize the opportunities that arose from the challenges posed by Covid.”
Saav Shah, Managing Partner of Nickleby Capital and a newly appointed member of Seat Unique’s Board, remarked, “From our very first meeting, we were impressed by Seat Unique’s value proposition in creating a new niche within a traditionally antiquated market. We are thrilled to be part of the journey with Robin and the team as they embark on their path of growth.”
To discover how Seat Unique can help attract new customers for your premium ticket and hospitality offerings, please send an email to enquiries@seatunique.com and join the ever-expanding community of partners benefiting from Seat Unique’s innovative technology and services.
