Global brand and digital transformation agency Luckybeard is reinforcing its UK footprint with a refreshed leadership team and a bold new market identity. Industry veterans Gareth Collins and Jason Knight reunite to spearhead the agency’s repositioning as “Brand Experience Architects.” This strategic shift highlights Luckybeard’s commitment to fusing strategy, creativity, and technology to craft impactful and memorable brand experiences for clients.
The move marks a significant milestone in the agency’s evolution and underscores its ambition to grow its influence in the UK by offering holistic brand transformation services that go beyond traditional marketing models.
Gareth Collins and Jason Knight, who previously led the UK advertising agency Fallon, are being reunited to lead Luckybeard’s UK business and drive market growth. Collins will hold the role of CEO of Brand & Communications, while Knight will continue as Chief Strategy Officer.
Collins, formerly CEO of dentsu mcgarrybowen in the UK, has over 25 years of agency leadership spanning Fallon, Leo Burnett, and BBDO, and will bring his deep experience in brand and communications to Luckybeard’s UK offering. Meanwhile, Knight, who set up Luckybeard in the UK in 2019 following roles as the strategic lead at Fallon and 180 LA, will continue to spearhead the business’s strategic output.
With a UK client list already including Investec, Belstaff, Rapha, and Travel Counsellors, Luckybeard has a reputation for bringing its clients’ entire brand to life, ensuring that customers have a consistent, seamless and memorable experience at every touchpoint – from product and services to marketing and technology.
Adam Oberem, co-founder and group CEO of Luckybeard, said: “The UK is a crucial market for us, and with Jason and Gareth’s combined leadership, we are entering a period of growth. This strategic alignment, bringing together their expertise with our existing tech and design capabilities, allows us to fully realise our vision of ‘Brand Experience Architects’ and deliver integrated brand experience systems for UK businesses.”
Collins added: “While it is exciting to be working alongside Jason again, this is far more than a reunion. It’s about bringing together our strategic and creative expertise with Luckybeard’s strong tech, product and design capabilities to deliver a fresh and powerful offering for the UK market. We’re now uniquely positioned to build truly integrated brand experiences.”
Knight said: “Clients are facing an onslaught of new changes and challenges when it comes to defining their brand’s role in the world and the lives of their customers. It’s amazing to have the diversity of talent and perspectives in the business to help them figure it out.”
