Medicana Health Group, located at the heart of Türkiye’s healthcare sector, is setting new standards in patient care with a strategy deeply ingrained in leveraging smart technologies. This strategy is rooted in a steadfast commitment to deeply understanding and fulfilling patient needs, achieved through the innovative use of smart technologies to ensure personalised and intricately planned care experiences for each patient.
In an era where technological advancements and digitalisation are revolutionising the way industries operate, Medicana Health Group is leading the charge in the healthcare sector by integrating telemedicine, wearable technologies, artificial intelligence, and genomics into its patient care practices.
This strategic integration of technology enables the group to effectively utilise data to enhance operational efficiencies, with the primary goals of improving patient experiences, streamlining service delivery, and enhancing health education.
Medicana’s patient care strategy is characterised by providing personalised care and focused attention throughout the entire patient journey, ensuring a tailored and in-depth care experience for each individual.
Utilising Technology and Digitalisation to Enhance Patient-Centred Care
With the healthcare IT market projected to grow at a CAGR of 15.8% from 2024, expected to reach a value of USD 1,834.3 billion by 2030 as per Grand View Research, Medicana Health Group is strategically embracing this growth through significant IT investments and the digitalisation of its healthcare services. This digital approach enables the provision of online consultations, immediate appointment scheduling, and swift access to medical records and diagnostic results, effectively eliminating the conventional wait times associated with healthcare services. Additionally, Medicana’s digital initiatives include efficient online payment systems, quick prescription services, and instant access to diagnostic information.
Furthermore, Medicana Health Group is at the forefront of offering innovative healthcare services, such as digital second opinions for surgeries and extensive online rehabilitation and physical therapy programs, powered by AI. The group’s digital services also encompass a broad spectrum of online home care services, providing educational content from infant care to elderly care, thereby ensuring ongoing, accessible healthcare support for individuals at all stages of life.
Commitment to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” commented Reha Özkaya, Board Member at Medicana Health Group.
Advancing Value-Based Care for Enhanced Patient Experiences
Medicana’s approach to patient-centred care is all-encompassing, addressing the comprehensive needs of patients, including both their physical and emotional health. This involves involving patients in the decision-making process, developing personalised care plans, and ensuring a seamless, transparent, and empowering experience within the healthcare system.
To address the needs of an ageing population and the growing demand for home-based care, Medicana offers a wide array of services designed for elderly patients, including home-based post-treatment care, telemedicine consultations, and remote health monitoring. These services are designed to offer convenience and ensure continuous, effective management of health conditions, especially for the elderly.
With 16 hospitals situated across seven major cities in Türkiye, Medicana Health Group serves a diverse patient base of more than 5.5 million individuals annually, from both Türkiye and international locations.
